"The opposite of bravery is not cowardice but conformity." - Robert Anthony
The food and beverage industry is rife with brands that adhere to category conventions. That play by the old guard's rules, that follow suit and are often forgotten. With more brands and products than ever before, differentiation via design is critical. No matter what category you're in, there will be competitors that are bigger, have deeper pockets, more reach, more established audiences and more spend than you. But what these more established companies won't do - is take risk. Challenge norms, stand out, and disrupt - be it on shelf or on-line. Fred Hart and Blake Mitchell of Interact Boulder will share their expertise about what it takes to interact with consumers through strategic packaging and branding strategies that can give you a winning edge. Join us, listen in and get answers to your questions.